How and Where to Use Keywords in Your Content for SEO Ranking

7 Places to Use keyword in a Blog Post for Better Search Ranking

How and Where to Use Keywords in Your Content for SEO Ranking

Using keywords in Contents is a part of on-page SEO and it helps you to rank higher on search engine result pages (SERPs).

We all want more blog traffic.


The more traffic you get to your blog, the more you can earn money from your blog.

There are many ways to get blog traffic. Such as social media marketing, participating in niche communities or forums, question-answering sites, paid-advertising, etc. And SEO is one of them.

The traffic we get from search engine result pages, those are called organic traffic. Organic traffic is best for your blogging business. Because they are mostly targeted.

When we want to know or get anything from online we search on Google. We normally don’t look at our social profiles. That’s the reason, the organic traffics are highly targeted.

We sometimes pay to Google AdWords to increase the visibility of our blog and get traffic. But the traffic from paid advertising isn’t so targeted as organic.

When you search on Google, you may have seen some paid advertisement on the result page.

How often do you click on those?

I think not much.

We often click on the results which aren’t advertisements.

That’s the reason we love to get organic traffic instead of traffic from paid advertising.

To get traffic from search engines (when we say search engine, we normally mean google.), we need to get on the first page of search result.

Google applies more than two hundred rules to rank a blog and its content on SERPs. Although those rules are top secret, some SEO experts often share their opinions on how to rank on SERPs based on their research.

One of the rules is optimizing contents for SEO and using keywords in contents properly.

In this post, I’ll share how to use keywords in your blog posts and where to use them.

But before discussing that, I would like to share some tips to use keywords properly in your blog post.

Best Practices For Using Keywords in Contents

I’m not an SEO expert. Whatever I know or have learned is from researching and reading books and opinions of SEO experts.

No one knows what Google looks for in a web page to rank it. All the rules and term you find for SEO are just assumptions. Because Google never reveals their secret.

So, when you try to optimize your blog post for SEO, keep the following things in mind.

  • Never try to trick Google. Because they are smarter than you and me.
  • One thing is clear that Google tries its best to find the best results for searchers. Because it’s their business. If they can’t do that, they will be out of business. So, if you focus on optimizing your blog posts for your readers, Google will find you and rank on result pages.
  • Use one or two keyword phrases in a blog post. Using more keywords can confuse search engines about the topic of your blog post.
  • Never use the same keyword in more than one post of your blog. If you do so, you are actually competing against your own content to rank on SERPs.
  • Try to use long tail keywords.
  • Use keywords in your content naturally. Don’t try to use keywords here and there to entice search engine. It’ll actually harm your content in terms of SEO and you’ll be considered as a spammer in Google’s eye.
  • You don’t have to optimize all of your blog posts for SEO. Because it can harm your blogging productivity. But if you can that’s good.
  • If you’ve already published some posts on your blog, you can edit and optimize those contents for SEO too. It’s good to start with your most popular posts. You can use Google analytics to find your most popular blog posts.

We now know the best practices of using keywords in blog posts. Now I’ll discuss where to use keywords in a content.

7 Places to Use Keywords in Contents

Before start writing, the first step is to find the keyword to use in the post. You can use free Google keyword planner tools for this purpose.

Once you found the keyword, you can start writing the post based on the keyword.

In my case, I don’t optimize my post for SEO while writing. I just keep the keyword phrase in my mind and finish the draft naturally.

Trying to use keyword while writing your first draft can hamper your productivity and creativity. So, first focus on completing your first draft.

After completing the first draft, I then edit my draft.

While editing, I optimize the draft for SEO and use keywords in different places.

I’ll list the places of a blog post where using keyword can help search engines to determine the topic of your blog posts.

1. Post title

The post title is the name of your page. It is the first thing people see in the SERPs.

Your post title can be the same as the page title. But, it doesn’t have to be. You can use the Yoast SEO plugin in your WordPress blog to rewrite your post title for SEO.

Optimizing SEO Title with Yoast SEO Plugin

A post title should describe the post topic clearly. So that people, as well as search engines, can understand what the post is about. So, you should use keywords in your post title.

While using, try to place the keyword at the beginning of the title. More specifically, try to use the keyword within 60 characters. Otherwise, it will not be visible in the search results on a small screen device.

2. Meta Description

The meta description is what we see below post title and URL in the SERPs.

Search engines often show the post-introduction as meta description in search results.

Using keywords in meta description is not directly related to search ranking. But It helps searchers to determine whether they will click on the title or not.

So, it can be a nice idea to use the keyword in your post introduction. At least try to make the topic clear at the beginning of the post.

It isn’t necessary that your post introduction should be your post meta description. You can write post meta description using the Yoast SEO plugin.

Using keyword in meta description using yoast

While writing, try to use keywords within 160 characters. Otherwise, search engines will cut down the keyword in small screens.

3. Subheadings

Subheadings divide contents into sections. In a distracting online world, subheadings help readers to scan a post quickly and help them decide whether they will read the whole post or not. It also makes a blog post enjoyable to read.

So, it is also a good strategy to use keywords in subheadings. It is not required to have keywords in all subheading. The best practice is to use keywords in a couple of them.

4. Content

Content is one of the top SEO ranking factors. That’s why it is the most important place to use keywords in it properly.

Improper use of keywords can actually hurt your content in terms of SEO. So, you should be careful using them throughout your content.

Keep the following things in mind –

  • Avoid keyword stuffing. It is not wise to use keywords in every other sentence of your content. Google will penalize you for this.
  • Keyword stuffed content is hard to read and can make your readers bore.
  • Try to use your keyword in the first paragraph of your content.
  • Spread the keyword and its variation throughout the content.
  • Try to use Latent Semantic Indexing (LSI) keywords instead of exact keyword phrase every time.
  • Most of all, write for your readers. Make your content enjoyable to read and easily understandable.

5. Image

Using images in a blog post makes a content enjoyable to read.

Search engines also index images. So, using keywords in it can boost your SEO ranking.

But, how and where to use keywords in your post image?

  • Images should be relevant to your post topic.
  • Reduce image file size. Big file size takes long to load. It can harm your content SEO.
  • Rename images before upload to your blog. Try to use relevant name or variation of your main keyword.
  • Write image title while uploading. A title is a thing which you see when you hover your mouse on an image of a post. Make it relevant to the image.
  • Finally, write the image Alt tag and try to use your main keyword in the tag. Instead of just using keywords, make the image Alt tag descriptive.

6. Post URL

URL is what we see in the address bar of any web browser.

In the SERPs, it is shown just below the post title.

While using keywords in a post URL, keep the following things in mind –

  • Having just numbers and strings in the URL is not good for SEO.
  • URL should be short and meaningful. So that both readers and search engines can understand it. And it should give a clear idea what the post is about.
  • Use your main keyword in the URL in a way that makes sense to people who are visiting the post.
  • Again don’t try to stuff keywords in the URL.

7. Link Anchor Text

We often need to link other posts from a post to give our readers more resource to read. We use some texts when linking to another post instead of just a naked URL of the page. Those texts are called anchor text.

Using keywords in a link anchor text is good for both the readers and search engines to understand the topic of the post you are linking to.

When using the keyword in a link anchor text keep the following things in mind for better SEO practice –

  • Although there is no limit, the link anchor text should be short.
  • Link anchor text shouldn’t contain the same keyword of the post you are linking from. It should have the keyword of the post you are linking to.
  • To Avoid keyword stuffing in link anchor text, use keyword variations.
  • Always try to link to relevant posts. Linking relevant posts can actually harm your SEO.


Google’s prime mission is to serve people better. That is helping people to find the most relevant things online based on their search queries. Because it’s their business.

So, if you focus on to write for your readers, Google will find you anyhow.

That’s the reason you need to think like your readers think.

We often look at some things on a post of SERPs to decide whether we will click on it or not. Those things are post title, the description below the title, and the URL of the post.

So use keywords and its variations on those things.

After clicking on a post title on search results, we read first few lines of a post and scan through the post and read subheadings.

So, it will be wise to use relevant keywords in those areas too.

Not all of your contents have to be keyword optimized. But properly using keywords in your content can help you rank your post on SERPs.

6 thoughts on “7 Places to Use keyword in a Blog Post for Better Search Ranking”

  1. Very informative, thank you. I appreciate all your research! SEO and all the rules are so hard to understand and follow. You gave info on some things I hadn’t even heard of yet, like Anchor Text – which I still don’t quite understand…. LOL.

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