Writing a good blog post is one thing and writing a seo-friendly blog post is another thing. But if you can do it right both should be same thing.
Let me clear this.
What is a good blog post?
If you can write your message clearly then that should be a good post. Such as a research paper.
A research paper can say it’s message clearly. Isn’t It?
But I want you to ask a question, Do you enjoy reading research paper?
I think you don’t.
I don’t enjoy them. Because it is written in boring way.
But what is a seo-friendly post?
In short, search engine friendly post is seo-friendly post.
Now think it this way.
If your readers enjoy reading your post then search engine will enjoy to crawl your post too. Because search engines are made that way.
At least I think about it this way.
So let’s see how to make your post Seo-friendly.
15 tips to make your blog post Seo-friendly and reader friendly
Here are the tips for writing Seo-friendly blog post –
1. Research keyword
Always research keyword before writing your blog post.
Keyword research is nothing but finding out the exact word which your readers search on the Google.
Suppose you decided to write a post on “bad effect of increasing temperature of the world“. But your readers may search for the same topic as “bad effect of global warming“. So you should target the later one that is global warming instead of temperature of the world.
I think you have got the idea so far.
So how do you research keyword?
As a beginner blogger I won’t recommend you to use any paid keyword research tool. You can use the google’s free keyword research tool Adwords. It does its Job very well.
2. Think Before You Write
Okay. You have got the keyword which you want to write about.
Now think how you want to write about it. To fuel your thinking ask the following three questions to yourself.
- Which central message do you want to give your readers?
- What is the purpose of your post?
- What action do you want your readers to take after reading the post?
If you ask those three question to yourself you’ll have a clear concept about what you are going to write.
Do you want me to give an example how to ask those three questions to yourself?
Okay. Here are the example…
Which central message do you want to give your readers?
Let’ take this post as an example.
I want to give you a message in this post that how you can make your blog post seo-friendly. So that both search engines and your readers can understand your message clearly.
What is the purpose of this post?
The purpose of this post is to help my readers to write seo-friendly post in such a way that their readers can enjoy reading the post as well as search engine can crawl the post.
What action do you want your readers to take after reading the post?
After reading this post I want my readers write their future post applying the tips i’m sharing in this post.
I think you have now understood what I’m trying to say.
So always think about the message before you start writing your next blog post.
3. Define your post structure
Normally a good seo-friendly blog post must have the following structure –
- Post title
- Post Introduction
- Post body, and
Don’t just end your post writing without anyone I wrote above. Most of the time we just write the message and end the post without conclusion. Or we just start writing the post without any introduction.
But you don’t do this. If you want to make your blog post seo-friendly you have to follow this post structure.
4. Write compelling post title
We always write the post title before we start writing post. At this point I request you not to stuck with post title. You’ll get much better idea when you are writing post.
Just write the post title whatever comes to your mind. But before publishing your post you have to make the title seo-friendly and attractive for your readers.
Keep the following tips in your mind to make your blog post title Seo-friendly and attractive for your readers –
- Use when, what, where, how at the beginning of the post title.
- Use numbers at the beginning of the post title.
- Use adjective in the post title. Such as good, worst, extremely, easy, etc.
- Make sure you put your keyword in the post title.
- Keep your post title below 60 characters.
Keep in mind that post title is the only way to force your readers to read your post. So your post title should be something that force your readers to click on that to read the post.
5. Write enticing introduction
Write blog post introduction in such a way that entice your readers to read the post.
- Give your reader some idea in the post introduct about what you are going to write in the post.
- Give your readers an idea how they’ll be benefited after reading the post.
- Include your keyword at least once in the post introduction.
6. Use headings in the post body
Post body is the place to describe you message clearly.
If you write your blog post like as a research paper no one will enjoy reading your post. Even search engine won’t find your post useful.
So how will you write your blog post body so that search engine as well as your readers can read your post thoroughly?
To make your post Seo-friendly and enjoyable to your readers apply the following tips –
- Separate your blog post body using heading
- Your post body headings should something which will give your readers an idea what you are going to write under the heading.
- Clearly describe your message using subheadings under the headings.
- Try to include your keyword in the headings as well as in the sub-heading where appropriate.
7. Write thought-provoking conclusion
After six years of blogging I still find it difficult to conclude a post.
A few month ago I wrote down some tips for me so that I can conclude a post nicely.
I’m giving those tips for you below –
- Try to separate post conclusion from you post body by using the word “conclusion“.
- Try to summarise the post in conclusion
- If you couldn’t answer any of the question your readers may ask about your post topic try to include that question in the post conclusion.
- Ask the related question to your readers in the post conclusion.
- Do you want your reader to take any action after reading the post. Include that in your post conclusion.
8. Use simple word
Human beings always have a tendency to show off. Some of us try to use difficult word in our post. Because we think it’ll make us an expert in front of our readers.
But, by doing this you’ll force your readers ran away from your post. Believe me they won’t read your post. Because it is also a human nature to love simple, easy and natural things.
So use natural words, use easy words, use simple word to construct sentence for your blog post.
9. Shorter is better
Try to keep your post sentence short. Because it is easy to read. Because It gives your readers some room to be relaxed.
I know. Sometimes it seems almost impossible to keep sentence short. But at least try.
10. Write short paragraph
Short paragraphs are enjoyable to read. It also give your post a good look.
So Try to keep your paragraph short. If necessary use subheadings to keep your post paragraph short.
11. Keep your post length short
Minimum length of post should be 300 words. But Google loves long and details post. On the other hand, long post can be scary for your readers. So try to keep your post length within 600 to 800 words. It is pretty standard length for a blog post.
Keeping search engines in mind, sometimes write long details post of minimum 1500 words. It’ll help your blog to be on first page of google’s search result.
12. Put keyword in your post wisely
A blog post should not contain more than 2% of your keyword.
Suppose you wrote a 600 words post then the post shouldn’t have more than 12 times of your keyword. And thus a 1000 words blog post shouldn’t have more that 20 times of your keyword.
If you use more than 2% of your keyword in your post then search engines will consider your post as spam.
So don’t try to spread your keyword wiselessly. Use your keyword where appropriate.
13. Put your keyword in the post URL
Using keyword in the post URL helps search engine to understand the topic of your post.
So use your keyword in the post URL.
14. Use image in your post
If you are writing a tutorial type post then you need to include related image in your post.
But if you are writing other type of post which didn’t need to include image yet you should include an image in your post.
Try to include funny, informative or infograph type image in your post. It’ll make your post enjoyable to read.
Before inserting image in your post rename your image. Don’t just upload an image as image001. Rename your post image using some relevant keyword. Suppose I’ll rename the image of this post as “seo-friendly blog post’.
When uploading your image for the post don’t leave the alt text field blank. Use your keyword in the field of alt text of the image.
15. Interlink your posts
Interlink your previous post from your current post.
Interlinking posts help search engine to crawl other post from your blog. But don’t interlink irrelevant posts. Always interlink related post.
Try to use anchor text when interlinking posts. Anchor text means the related keyword. Use the related keyword when link your past post from the current post.
Interlinking posts not only help search engines but also help your readers to find more about the topic they are currently reading.
In conclusion of this post I would like to request you that not to copy from others. Write original content from your own thought. Because Google loves original content. You can do research other’s posts. We all do it. But write what you believe and think would be beneficial to your readers.
If you apply these tips I outlined in this post then your post will be rock.
Did I miss anything? Please share in comments…