Search engine optimization (SEO) is a continuous process which helps you to get more traffic in the long run.
When we talk about SEO, we mainly found two terms.
On-page SEO and off page SEO.
In this post, I’ll discuss on-page SEO techniques which will surely help you rank higher on search engine result pages (SERPs).
What is On-Page SEO?
In short, on-page SEO is an optimization technique what you can do on your page or post to help search engines to rank the page higher on search results.
There is another term – on-site SEO.
Don’t mix up the on-site SEO with the on-page SEO.
On-site SEO is to optimize your site or blog for search engines. You just need to do these things once.
But on-page SEO is a continuous process. Whenever you publish a post, you need to implement these techniques to optimize that post to rank higher on SERPs.
When we talk about techniques, it creates a fear in our inner mind that it is a hard thing.
But it isn’t.
It is just some definite things you need to do everytime you publish a post.
So don’t be disappointed.
You don’t need to do any extra things. You just need to practice some certain things.
Let’s talk about the on-page SEO techniques and how to implement these in your blog posts to rank higher in SERPs.
8 On-Page SEO Techniques For SEO Juice
I don’t want to make you overwhelmed. I’ll try to make the thing as simple as possible.
When we talk about SEO techniques, we unknowingly think that it is hard and we have to be a tech guy to do this.
But I assure you these on-page SEO techniques are not hard at all. You just need to remember and practice some things whenever you write posts.
Before implementing these techniques, you need to do keyword research and find the right keyword for your post.
Here I would like to make a thing clear that you don’t have to optimize each of your post for SEO. If you try to do so you may become overwhelmed. Because as a blogger, you have many other blogging tasks to do.
But if you have time, you can do that for each of your posts. And that’s better.
So let’s discuss the on-page SEO techniques.
1. Optimize Your Post Title For SEO
When we talk about on-page SEO techniques, the post title is the most important thing.
When we search something on Google, the first thing we see on search result pages is the title which is shown in bolded text on SERPs.
It is the first thing which convinces searchers to click on it.
So, you should optimize post title both for search engines and searchers.
So what should you consider to make your post title SEO friendly?
Do the followings.
Begin Post Title With The Keyword
I assume you found the right keyword to implement these SEO techniques in your post.
Try to include that keyword at the beginning of your post title. It helps Google to know the topic of your post.
Make Your Post Title Enticing
The more people click on the post title the more search engines consider that post valuable.
For this reason, you need to convince your readers to click on the title.
There are some things which entice readers to click on titles. Such as using strong words like awesome, amazing, quick, strong, etc.
I’ve talked about this before on the post “how to make your post title enticing”.
Wrap Your Post Title With H1 Tag
If you are in the WordPress blogging platform, you don’t have to worry about this. WordPress is automatically wrapped your post titles with H1 tag.
However, you need to check your blog’s HTML code if it is wrapping your post titles with the H1 tag or not.
2. Make Your Content SEO Friendly
Google, as well as your readers, need to understand your post topic.
When people search something on Google, they do that using a certain keyword. And Google shows results based on that keyword.
So, you have to let Google know that your post is relevant to that keyword or written based on that keyword.
Do the following for that purpose…
Drop Keyword in The First Paragraph
As soon as Google and your readers start to read your post, they want to make sure the post is relevant to their search query.
So, it is a good idea to drop your main keyword in the first paragraph of your content. So that, search engines, as well as your readers, know that the post is written based on their search term without spending much time.
Sprinkle LSI Keyword Throughout Your Content
Using the same keyword, again and again, can make your content irritating.
Google can also consider your content as spam.
You shouldn’t use the main keyword in your content more than 3% in your post body.
So, instead of using the same keyword, use LSI (Latent Semantic Indexing) keywords.
To find LSI keywords, search on Google using your main keyword. At the bottom of SERPs, you’ll see some keywords listed. Those are LSI keywords.
Write Long And Detailed Post
If you examine posts on SERPs (search engine result pages) you’ll find that almost all the posts are long.
Google loves long and detailed content.
Here I would like to confess one thing.
Long posts can be scary for readers. At least I sometimes feel so. I really enjoy reading short posts.
And writing long posts can also be overwhelming for bloggers.
And most of the new bloggers quit blogging too early because of overwhelming blogging things.
So, don’t make your content long unnecessarily.
But if the content deserves then you should write long content.
When we talk about post length, then the 800 words long post is pretty standard.
But, when we talk about on-page SEO techniques, then 2000 words long post is better.
But, I often find some post below 800 words on the first page of SERPs.
The reason is readers love those posts.
If you readers love your post, Google will love that too.
So, make your post reader friendly. In this case, forget about on-page SEO techniques to save you from burning out.
When you write long posts, try to make your post enjoyable to read using short sentences, short paragraphs, multimedia and dividing the post with subheadings.
Wrap Your Subheadings With H2 Tags
For making a blog post enjoyable to read, it is a must to break it using subheadings.
Use the keyword in one or two subheadings and wrap all your subheadings with H2 tags.
Use Keyword in The Last Paragraph
Try to use the main keyword and its variation in the last paragraph of your post.
3. Make URLs SEO Friendly
Making your post URLs SEO friendly is the most important on-page SEO technique.
What can you do in this respect?
Do the followings…
Make URLs Meaningful
Which one is meaningful?
Obviously the second one.
So, make your post URLs meaningful for your readers as well as for search engines.
Make URLs Short and Sweet
Long URL really looks ugly.
Now look at this,
Which one is better?
To make your post URL short, you need to tweak your permalink setting.
But don’t change your post URL once it is published. If you want to do so contact your web developer.
Use Keyword in The URL
URLs are shown right below the post titles on search result pages.
So, you should use the main keyword in the URL.
4. Techniques to Optimize Images For SEO
Search engines don’t understand images. They have some algorithm to understand them. So, we need to optimize images for SEO juice.
Apply the following on-page SEO techniques to optimize your post images.
Reduce Image File Size
If your web page takes long to load on web browsers, it’ll hamper your SEO.
In most cases, the page loading time slows down because of big image file sizes.
So, reduce the image file size before uploading to your post. You can use TinyPNG for free for this purpose.
Related: How to use images in your blog posts
Rename Images The Right Way
As I said above, search engines don’t understand images. When crawling images, search engines first look in its name.
Don’t leave your image name like images00023.
You should give it a meaningful name.
While renaming try to use your keyword or something relevant which matches with the image content.
Write Image Alt Tag
Most of the blogging platforms give you an option to write image Alt tag.
You should use that option to make search engines understand the image.
Most of the social media platforms like Pinterest uses the image Alt tag as the title when you share the image to those platforms.
Don’t just use keywords in image Alt tags. Make the image Alt tag descriptive like your post title.
You should also use the image description to further optimize the image for SEO.
While writing image description try to make the description enticing as well as use your main keyword in it.
5. Use Internal Links in Your Post
To further clarify the post content, we often need to link some of our posts from the post we are going to publish.
It is not only helpful for our readers, but search engines also have a huge impact on internal linking.
So, what on-page SEO techniques should you apply to optimize your internal links?
Do the followings.
Link to Relevant Resource
When interlinking, make sure it is relevant to your post content.
Use Keywords As Anchor Text
While interlinking, you shouldn’t show just the URL of the post you are linking to. You should use some meaningful text. Those texts are called anchor text.
The anchor text should contain the keyword of the post you’re linking to, not the keyword of the post you’re linking from.
Related: How to interlink your blog posts
6. Use Outbound Links
When you link to other blogs from your post, those links are called outbound links.
Outbound links can help search engines to consider your post as a resource.
The webmaster of the page you’ve linked to can link you back. Thus you’ll get a backlink.
As search engines consider the readers’ benefit to rank a post on search result pages, outbound links give your readers more benefits by providing helpful resources.
When we talk about on-page SEO techniques, consider the following things when adding outbound links to your post.
Add Link to Relevant Resources
When you’re linking to a webpage, make sure the page is relevant to your post.
Link to Articles Having Good Page Authority
Our duty is to give our readers the best. So, link to pages which have good domain authority.
7. Optimize Meta Description For Search Engines and Readers
The meta description is the things which we see beneath the post title and URL on SERPs.
So it is important to write a convincing meta description for your readers. So that readers click on the post.
The more your post gets clicks the more your page will be considered as important by search engines.
I use Yoast SEO plugin in my WordPress blog to write my post meta description. In the WordPress post editor screen, you’ll get an option to write a post meta description provided by Yoast SEO plugin.
To optimize your post meta description, apply the following on-page SEO techniques–
Use Target Keyword in Your Meta Description
It can help your readers and search engines to understand your post topic.
Make Your Meta Description Enticing
Your task here is to describe your post topic in a way that your readers will click on the post title from SERPs.
8. Focus On User Intent of Your Post
User intent is a thing which Google Rankbrain uses to know how searchers are using your post.
It has a big impact on SEO.
In simple words, the rank of a post mostly depends on how your readers interact with your post. If your readers find your post useful, Google will rank that higher in search results.
Google uses some factors to know the user intent of a post. It includes –
Dwell time: How long users stay on a post.
Reader engagement: How your readers interact with your post.
When we talk about on-page SEO techniques, you can do the following things to increase user intent.
To keep your readers long on a post, use infographics, video, and images. The more your readers stay long on a post the more google finds it useful.
Focus On Reader Engagement
Google also judges reader engagement to rank a post on search results.
To increase reader engagement focus on getting blog comments, social shares, etc.
Related: Ways to get blog comments
It seems that on-page SEO techniques are hard and a lot of works.
But those aren’t.
Once you start practicing these techniques, it’ll be easy for you eventually.