A call to action is very important for the success of any business or blog. But you need to know how to write a call to action perfectly. In this post, I’ll share 6 tips to write a call to action in a blog post.
First, we need to know “what is a call to action?”.
What is a call to action?
A call to action is an invitation for your readers to take a specific action on your blog (from the bloggers’ point of view). It can be an urge to comment on your blog or sign-up for your blog’s newsletter or buy something from you.
Why a call to action is important for a blog post?
We, as your blog readers, are always busy. Your blog readers have social accounts, they have hundreds of blogs to read in their feed reader. So they are always in a hurry.
You get readers from sharing your post on social media. You get readers from search engines to read your blog post.
But if you don’t show them what to do next after reading your post, they will immediately leave your blog.
So, to engage your readers and build a blog community, a call to action is very important for a blog.
Benefits of a call to action
A good call to action can have many benefits. If you properly write a call to action, you can entice your readers –
- To subscribe to your email newsletter
- To share your blog post on social media
- To comment on your blog
- To buy something from you
- To like your Facebook page
- To follow you on Twitter, etc.
There are countless benefits of a call to action. It depends on what you want your readers to do.
So, how to write a call to action?
6 tips on “How to write a call to action in a Blog Post?”
Keep the following tips in your mind when writing a call to action in your blog post –
1. Be clear and specific
You should write a call to action in a clear voice. For example, if you want to sell your ebook then include a sentence – “buy my ebook” – in your call to action.
“Buy my ebook” – is a clear voice. With this, your readers will know they need to pay to get the ebook.
If you write “click here to download my ebook”, your readers won’t know that they need to pay for downloading the ebook. If they click on the link and land on your ebook sales page, they will be disappointed because of that.
So, when you write a call to action be specific and clear.
2. Customize your call to action depending on what you want your readers to do
Your call to action should be aimed at your purpose – what you want your readers to do?
Suppose, you want your readers to comment on your blog. So, don’t just write “leave a comment” in your call to action.
Ask a question to your readers and then ask to leave a comment.
For example, you wrote a post about “exercise”. Then you can write a call to action below your post – “How long do you prefer to take exercise daily? Please share your opinion in the comment below”.
If you ask a question this way, your readers will be happy to comment on your post. Because everyone loves to express his opinion. You just need to shoot at the right point.
But, if you want to sell something to your readers, just asking a question may not work. In that case, you need to show benefits – either in question format or in descriptive format – of the product.
For example, if you want to sell an ebook to your readers, your call to action can be “Do you want to learn free hand exercise technique? buy my ebook now”.
So, customize your call to action depending on your purpose.
3. Be concise to write a call to action
Keep in mind that a call to action is not a product description. So, when you write a call to action, be concise.
You can write product description on the product sales page. Your call to action is just a way to take your readers to your product sales page.
4. Tell them “how” in a call to action
You need to show your readers how to do something in a call to action. Specially if it is not apparent immediately.
Suppose, you want your readers to comment on your blog post after reading that. So, you wrote a call to action like -“leave a comment”.
But, one of your readers may be new and he doesn’t know where the comment section is. So, he can be confused where to make comment.
If you write a call to action like “leave a comment below” then he will know the comment section is in below.
So, if you want your readers to take a specific action, show them how they can do that.
5. Write about incentive in your call to action
It is nice to show an incentive in a call to action.
Suppose, you are selling an ebook and it has a discount offer, you should include that in your call to action.
For example, you are selling an ebook and it is at 30% discount, you can write a call to action – buy the ebook now and get 30% off. Who wouldn’t love to get a product at a discount?
6. Use strong verb in a call to action
Strong verbs always work. It appeals your readers to do something. Strong verbs are – buy, click, leave etc.
For example, click on the link, buy this now, leave a comment, etc.
So, use a strong verb in a “call to action”.
In a blog post, you can show your call to action in several places. But, don’t do it much. So that it looks like spammy.
It is good to write a call to action in the middle of a post and below the post.
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