How to interlink blog posts

How To Interlink Blog Posts To Increase Reader Engagements

It isn’t that we don’t know how to interlink blog posts.

Then why do we ignore that?

It is because, either we don’t know the benefits of it or we are too lazy doing it.

It’s mostly ignored by new bloggers.

Yes, I also did for some times.

But let me tell you, interlinking blog posts is a huge benefit for you and your readers too.

Before dicussing the benefits, let’s see…

What is The Interlinking Blog Posts?

Interlinking blog posts is a part of on-page SEO.

It is just to link a post from another blog post.

When we write a blog post, we just write about a specific topic. To further clarify the topic we need to link other posts within our blog.

That is the interlinking.

For example, I’ve published a post a few days ago…

In the post, I’ve described that Bluehost shared hosting plan is one of the best choices for a new blog.

But Bluehost shared hosting has three subscription plans. To help my readers choosing the right one from these three plans, I needed to write another post…

Then I linked the post from the previous one.

This is the interlinking blog posts.

When we read a topic, we sometimes want to know more about the topic. It is a blogger’s responsibility to help his readers finding out more about the topic.

And interlinking blog posts is a great way to do this.

In this post, I’ll share how to interlink blog posts effectively to increase your blog’s page views.

Before that let’s see why we should interlink blog posts and how it engages readers.

Benefits of Interlinking Blog Posts

There are many benefits of interlinking blog posts. I’ve listed some of them below.

  • It Helps Readers to Find Out More: As bloggers, our first duty is to serve our readers best.

When we write about a topic, if the topic needs further clarification, we should link to our old blog posts or we should write another post and link that from the post.

It not only helps our readers but also increases our blog’s page views.

If I think that I need to give my readers more, I either link to my old blog posts or write a new post on the topic or link to some other blogs.

But linking to other blog posts, outside of your blog, isn’t interlinking.

I just do this to help my readers. But that is another topic.

  • It Increases Pageviews: As people read other posts you link, it increases page views.
  • It Helps Search Engines to Crawl Your Posts: When you link one post to another, it’ll be easy for search engine bots to crawl your blog posts easily.
  • It Reduces Bounce Rate: Bounce rate is the percentage of leaving your blog by your visitors. The less bounce rate your blog has, the more search engines will love your blog.

When you link other posts from a post, your readers click on those links and read other posts too. Thus it reduces the bounce rate of your blog.

There are some other benefits of interlinking blog posts. But these are enough to practice interlinking regularly.

Ways of Interlinking Blog Posts

From the above discussion, you already know that interlinking can be done in two ways.

In one way, you link to your old blog posts from your new post.

In another way, you can link your newly published post from your old posts. It helps your new post to get some SEO juice as your old posts already ranked on search engines.

Let’s see how we can interlink blog posts in both ways.

How to Interlink Blog Posts

There may have many methods of interlinking blog posts. But I know about three methods and I practice them regularly. I’ll share them with you below.

The three methods of interlinking blog posts are –

  1. Interlinking blog posts manually
  2. Using a WordPress plugin
  3. Searching on google

1. Interlinking Blog Posts Manually:

I often practice this. When I edit my blog post before publishing, I link to my other posts whenever it’s relevant.

To do this, just select the text when editing your post on WordPress post editor and click on the “Link” symbol from the toolbar as shown in the image below.

How to interlink blog posts

After clicking on the “Link” button, you’ll be shown a box to input the post link.

Put the destination link into the box and hit enter.

As you see in the image above, there are three toggle buttons below the input box.

If you want the link to be opened in a new browser tab then toggle on the first option by clicking on it.

If you want the link to be no-followed by search engines, click on the middle option.

Click on the third option if the link is sponsored.

2. Using WordPress Plugins:

There are some WordPress plugins available to do this task.

But I’m not a fan of using many WordPress plugins. I try to use as less WordPress plugin as possible. Because plugins can slow down the page loading time of a blog.

Yet we need to use some WordPress plugins to effectively run our blog.

One of the must use WordPress plugin is Yoast SEO.

Yoast SEO plugin is basically free. But if you want to use the interlinking feature of Yoast, you need to buy their premium version.

Read more: How to use Yoast WordPress plugin for interlinking blog posts (Yoast).

3. Searching on Google:

One of the good strategies to boost the SEO of your new post is to link the post from your old posts which already get some SEO juices.

To link your newly published post from your old posts, either you can think about related posts on your blog or you can search on Google to find related old posts from your blog.

If you can brainstorm and find related old posts, that’s ok. I’ve already given an example at the beginning of this post.

If you can’t remember Google will help you with this.

Just go to Google. com in your web browser. In the search bar type “site:yourblog. com keyword”. Google will show you all of the related posts based on your typed keywords.

From there, go to the most relevant post and link the newly published post from that post.


Interlinking blog posts is not a hard task. You just need to practice this.

During writing, I just think about how I can help my readers to find out the more relevant post from my blog. If I get one, I link the post from the post I’m writing.

It is normal to forget to do this. So include this term in your post publishing checklist.

Once your post is published, just go to your old blog posts and link the newly published post from that.

Editor’s Note: This post was originally published on Oct 2018 and has been completely revamped and updated for accuracy and comprehensiveness.

12 thoughts on “How To Interlink Blog Posts To Increase Reader Engagements”

  1. Hi Liton, great advice. If you don’t do the internal linking you will end up with orphan content and that is not good for SEO. How many links per post would you suggest? Sometimes I do more than others. I try to keep them so that they make a lot of sense with the links. It would make others upset if the links didn’t make any sense.

    1. I don’t follow any rule for the number of links per post. If I think that the post will help my readers somehow than I link to that.

      Thank you, Lisa for commenting.

  2. Hey Liton,

    A very useful piece of information. Thanks Liton for sharing this with us as it is really very helpful for the new as well as struggling bloggers to increase traffic and boosts SEO ranking.

    Yes Liton, internal linking is very useful for the blog posts as it has number of advantages and benefits. It helps readers to find out more and gives them a clear and better understanding as well as good for SEO. I really like the way you explained the various ways of interlinking blog posts and how to interlink blog posts.

    Thanks & Regards,

  3. Internal links are extremely crucial if you want to boost your website’s SEO in 2021 and beyond. If you’re publishing new blog posts without including internal links to other posts on your website, you’re doing a huge mistake. Not only interlinking helps you pass link juice to other pages but it also helps with better crawlability and user engagement on your site.

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