Interlinking blog posts is a part of on-page SEO.
It is just to link a post from other blog posts.
When we write a blog post, we just write about a specific topic. To further clarify the topic we need to link other posts within our blog.
That is the interlinking.
For example, I’ve published a post a few days ago How to choose the best web hosting for a new blog.
In the post, I’ve described that Bluehost shared hosting plan is one of the best choices for a new blog.
But Bluehost shared hosting has three subscription plans. To help my readers choosing the right one from these three plans, I needed to write another post which Bluehost shared hosting plan is right for a new blogger.
Then I linked that post from the previous post.
This is the interlinking blog posts.
When we read a topic, we sometimes want to know more about the topic. It is a publisher’s responsibility to help his readers to find out more of the topic.
And interlinking blog posts is a great way to do this.
In this post, I’ll share how to interlink blog posts effectively to increase your blog’s page views.
Before that let’s see why we should interlink blog posts and how it helps to increase page views.
Benefits of Interlinking Blog Posts
There are many benefits of interlinking blog posts. I’ve listed some of them below.
- It Helps Readers to Find Out More: As bloggers, our first duty is to serve our readers best.
When we write about a topic, if the topic needs further clarification, we should link to our old blog posts or we should write another post and link that from the post.
It not only helps our readers but also increases our blog’s page views.
If I think that I need to give my readers more, I either link to my old blog posts or write a new post on the topic or link to some other blogs.
But linking to other blog posts, outside of your blog, isn’t interlinking.
I just do this to help my readers. But that is another topic.
- It Increases Pageviews: As people read other posts you link, it increases page views.
- It Helps Search Engines to Crawl Your Posts: When you link one post to another, it’ll be easy for search engine bots to crawl your blog posts easily.
- It Reduces Bounce Rate: Bounce rate is the percentage of leaving your blog by your visitors. The less bounce rate your blog has, the more search engines will love your blog.
When you link other posts from a post, your readers click on those links and read other posts too. Thus it reduces the bounce rate of your blog.
There are some other benefits of interlinking blog posts. But these are enough to practice interlinking regularly.
Ways of Interlinking Blog Posts
From the above discussion, you already know that interlinking can be done in two ways.
In one way, you interlink your old blog posts from your new post.
In another way, you can link your newly published post from your old posts. It helps your new post to get some SEO juice as your old posts already ranked on search engines.
Let’s see how we can interlink blog posts in both ways.
How to Interlink Blog Posts
There may have many methods of interlinking blog posts. But I know about three methods and I practice them regularly. I’ll share them with you below.
The three methods of interlinking blog posts are –
- Interlinking blog posts manually
- Using WordPress plugin
- Searching on google
1. Interlinking Blog Posts Manually:
I often practice this. When I edit my blog post before publishing, I link to my other posts whenever it’s relevant.
To do this, just select the text when editing your post on WordPress post editor and click on the “Insert/edit link” symbol from the toolbar as shown on the image below.
After clicking on the “Insert/edit link” button, you’ll be shown a box to input post link.
Typing a keyword in the box, WordPress will show you post suggestions to link to.
Clicking on any post from suggestions will link to the post from your selected text.
You can also copy the post link from your blog and put into the box to link to that post.
2. Using WordPress Plugins: There are some WordPress plugins available to do this task.
But I’m not a fan of using many WordPress plugins. I try to use as less WordPress plugin as possible. Because plugins can slow down page loading time of a blog.
Yet we need to use some WordPress plugins to effectively run our blog.
One of the must use WordPress plugin is the WordPressg>Yoast SEO plugin.
Yoast SEO plugin is basically free. But if you want to use the interlinking feature of Yoast, you need to buy their premium version.
Read more: How to use Yoast WordPress plugin for interlinking blog posts (Yoast).
3. Searching on Google:
One of the good strategies to boost the SEO of your new post is to link the new post from your old posts which already get some SEO juices.
To link your newly published post from your old posts, either you can think about related posts on your blog or you can search on Google to find related old posts from your blog.
If you can brainstorm and find related old posts, that’s ok. I’ve already given an example at the beginning of this post.
If you can’t remember Google will help you with this.
Just go to Google. com in your web browser. In the search bar of Google type “site:yourblog. com keyword”. Google will show you all of the related posts based on you typed keyword.
From there, go to the most relevant post and link the newly published post from that post.
Interlinking blog posts is not a hard task. You just need to practice this.
At the time of writing my blog post to publish, I just think about how I can help my readers to find out the more relevant post from my blog. If I get one, I link the post from the post I’m writing.
It is normal to forget to do this. So include this term in your post publishing checklist.
Once my post is published, I just go to my old blog posts and link the newly published post from that.