If you want to connect with your readers you need to know who you’re writing to.
The first step to knowing who you’re writing to is to identify your target audience. But how can you identify your target audience?
In this post, I’ll describe an easy process.
Before that, let’s see…
Why You Need To Identify Your Target Audience?
As you’re reading this post you may know the importance of identifying the target audience.
However, I would like to point out the importance of identifying target audiences. So that you can understand it deeply.
Before that, Let me share my personal experience with my first blog.
I started blogging in 2011.
My first blog is on civil construction. I’m a civil engineer and work on building construction sector. I started a blog to keep all my civil engineering knowledge, which I learn from my day to day construction activities, in an online place.
Later, I put Adsense ads on that blog just for curiosity. After a few months later I got a message from my bank that someone deposited some money on my account. And I came to know that it was Google.
From that moment I started to learn to blog on a professional level.
When I gave full focus to build that blog I found that I wasn’t actually writing for anyone. I was just sharing my knowledge.
I didn’t know who are my readers.
Civil engineering is a large subject. There are many sections in it. Such as structural design, construction project management, quality management, estimating and costing, etc.
There are also many professionals work in that sector. Such as construction workers, contractors, project management team, quality management team, purchase team, etc.
All these professionals need to know about the process of building construction.
But who I’m writing for?
I couldn’t imagine my readers. And it was hurting my content creation process. I couldn’t address my readers properly.
Later, I thought about the thing deeply and figured out that my readers should be those who are in the same position as mine.
As I’m a part of a project management team so my readers should be those who work as a project manager.
Once I identified my readers, my blogging activities for that blog became easier.
So for one moment or another, you want to identify your target audience.
Let’s see some of the amazing benefits of identifying the target audience.
You Can Connect With Your Readers:
Our number one goal, as bloggers, should be to connect with our readers. Once you can identify your readers, it’ll be easy for you to make connections with them.
Writing Will Get Easier:
When you identify your readers and know them well, writing will become easier for you.
Isn’t it easier to write to a friend than an unknown person?
Because you know your friend very well. You know his lifestyle, his problem, his struggle.
When you identify your target audience and know them on an intimate level, you’ll feel that they are your friends.
Once you feel your reader as your friend, it’ll become easier for you to write to them.
Choosing Topic Will Become Easier:
When you dig deep and get to know your target audience – their dreams, their goals, their struggle, and their problem – it’ll become easier to choose topics to write about.
Building Your Blog Community Will Become Easier:
Once you start creating content for specific people and you address them in a friendly manner, they will start to feel that you’re their friend.
They will feel comfortable to express themselves to you. And thus you’ll be able to build your blog community.
Make Money Blogging Will Become Easier:
Once you know your readers on an intimate level, you obviously know their struggles, their problems, and their needs.
When you know what they need or want, won’t it be easy for you to find or create something for them which will solve their problem?
I mean, you can find the tools and products to solve their problem and promote them as an affiliate on your blog.
Or you can create products for them which they will happily want to buy.
Ultimately your day to day blogging will become easier and you’ll have a lot of fun once you can identify your target audience and know them on an intimate level.
How To Identify Your Target Audience?
Now that you know the importance of identifying the target audience and amazing benefits of it, let’s see how you can do that.
You may know your readers. That can be something like this:
“I’m targeting readers aged 20 to 45 who live in a certain country and are involved in a certain profession.”
With this reader persona, we aren’t really connecting with them. We don’t understand who our readers are. What are their goals? What are their dreams? And what are they struggling with?
To properly connect with readers, your audience persona should be something like this:
“Ripu is a 22 years old man recently started his career as a civil engineer in building construction sectors. He has theoretical knowledge which he’s learned from engineering institute. But he doesn’t have much practical knowledge. He lives in the Chittagong city of Bangladesh.
As he doesn’t have experience in building construction sector so he’s struggling to manage projects and handle contractors and workers. He feels that his workers and contractors know more than him about building construction. As he is an engineer he can’t express this. But he wants to learn more from an experienced civil engineer.“
Once you can write this type of audience persona you’ll be able to imagine your readers on an intimate level and you can connect with them directly.
So let’s see how you can write this type of readers persona.
Imagine The Basics Of Your Target Audience
Once you choose your blog niche, you definitely can imagine some of the basics of your target audience. These basics are –
- Family status
- Financial status
Get A Bit More Personal
Once you have established the basics, you need to dig a little deeper and get the following –
- Their needs
- What do they want?
- Where do they work?
- What are their concerns?
- Where do they buy from?
- Which blogs do they read?
It isn’t easy to get these pieces of information. You need to do some research.
…And Then Dig Deeper
Now you need to dig really deeper to flesh out your persona and identify the people in your audience. Try to answer the following questions:
- What are the things no one knows about your readers?
- If you could solve one problem for your readers, what would it be?
- What are your readers dream?
- What are their hopes?
- What are their fears?
- What do they struggle with, but feel too embarrassed to ask for help?
- What brings them real joy?
Your answer to these questions may not be 100% accurate. That’s totally okay.
Just try to answer these questions based on the type of audience you really want to connect with and based on what you know about your target audience.
Once you come up with all the information about your target audience, you can now write your reader’s persona.
Write the persona in such a way that when you read that you can feel a single person who you know on an intimate level as you know your friends.
Once you’re able to write your readers persona that way, you can easily identify your target audience and build a blog that they’ll really enjoy to come back again and again.
Your reader’s persona may not be 100% accurate in the first try. That’s normal. Just don’t be too obsessed with that to make that accurate. As you go you can tweak that later.
For this moment, you just need to come up with a reader persona. So that you can easily identify your target audience.
And don’t forget to write you reader persona on the first page of your blog planner. So that you can see that every time when you open your blog planner.
If you haven’t started your blog yet, download my free ebook – Beginner’s Guide to Starting a Profitable Blog – The Right Way.