Do you want to get the full benefit of Pinterest marketing?
Then you need to enable rich pins.
As the popularity of visual marketing is increasing day by day, we need to take the advantage of visual marketing. And Pinterest is the popular platform for visual marketing. We, as a blogger, need to use Pinterest effectively to get blog traffic.
To use Pinterest for your blog marketing, you first need to create a Pinterest business profile.
To get the most of your marketing effort, you need to enable rich pins on Pinterest for your blog.
Don’t worry it is easy and doesn’t require any technical knowledge.
Let’s first know about rich pins…
What are Rich Pins on Pinterest?
Rich pins are an extra effort by Pinterest to show viewers some more details about every pin.
In a normal pin, only a description of the pin is shown. But in a rich pin, some extra information is shown below the pin. Such as, bolded title, description of the pin and author of the pin.
Pinterest offers four types of rich pins – App, Product, Recipe, and Article.
App pins show an install button of the app directly below the pin. So that visitors can install the app without leaving Pinterest.
Product pins, when enabled, show the real-time price of the product, its availability (sold or unsold), and where to get the product.
Recipe pins show pinners the title of the pin, ingredients, cooking times and serving information and rating.
Article pins show pinners bolded headline, author and description of the article.
It’s upon you which type of rich pins you’ll enable. As a blogger and content publisher, you need to enable Article pins.
You can enable all the four types of rich pins depending on your needs. In that case, the type of pin will appear based on priority. The priority of rich pins is 1. App Pins, 2. Product Pins, 3. Recipe Pins and 4. Article Pins.
What are The Benefits of Enabling Rich Pins?
I think you’ve already got some ideas from above discussions. However, I would like to summarize the benefits of enabling rich pins. So that you can easily understand why you need to enable this.
- Increase engagement: As rich pins show extra details of pins, people are most likely to save and share pins.
- Your pin will work as an ad copy: When someone saves your pin, they may add their own description. Once you enable rich pins, your original excerpt won’t be changed. Wherever the pin goes, the original headline, pin description and the author of the pin will follow.
- Rich pins are auto-updateable: If you update Post title and meta description of your post, all of your pin related to the post will automatically be updated.
In a nutshell, if you want more engagement, follows, and more blog traffic from Pinterest, you must enable rich pins.
How to Enable Rich Pins on Your WordPress Blog?
If you are using WordPress blogging platform, it is really easy to enable rich pins. Just follow the steps below –
Step 1: add open graph meta tag
Don’t worry. You don’t have to be a techy guy to add open graph metadata. You just need to install a WordPress plugin named Yoast SEO.
Read more: How to install WordPress plugin
As you are blogging on WordPress, you must know about the Yoast SEO plugin. This plugin helps your blog to be optimized for search engine. It has everything for your blog SEO.
The good news is that most of the features of Yoast SEO plugin are free. However, if you want to use the extended functionality of the plugin, you can upgrade their pro version here.
In short, Open Graph meta tag is a thing which helps social media website to capture rich snippet including an image, author and a short description when you share a link to social media.
If you want to know details about the open graph meta tag, read more here (Kissmetrics).
Adding open graph meta tag using Yoast SEO plugin is extremely easy.
Just go to WordPress dashboard > Seo > social.
Then click on the Facebook tab as shown in the image below.
Don’t be confused. You need to click on the facebook tab. Because not only facebook Pinterest also uses the FB open graph meta tag to collect necessary information to generate rich pins.
Click on the button which says “Enable“. Now open graph meta tag is enabled for your blog.
In the next step, you need to verify your rich pins to appear on Pinterest.
Step 2: Very Your Rich Pins
To be able to use rich pins on Pinterest, you need to verify your pins. This step is also very simple.
Just go to Rich pins validator. Add a link to any of your blog post where it says “enter a valid URL”. then click on the blue “Validate” button beside it.
Congratulation. You’ve successfully enabled rich pins for your WordPress blog.
If you don’t use Pinterest, enabling rich pins can still be a benefit for you. For example, if some of your readers share your post on Pinterest, you’ll get the full benefits of enabling rich pins. As it takes just two easy steps to enable rich pins, why don’t you take the advantage of it!
How do you use Pinterest to get blog traffic? Please share your Pinterest strategy in the comments below…