Are you going to hit on the publish button?
Wait a moment?
Because you need to promote your post like crazy to stand out in the crowd.
And it begins even before you write the first word.
For this, you have to be well prepared from the beginning.
That means you need to have a blog promotion checklist that will help you to promote your blog effectively without being overwhelmed.
I’ll help you to make that checklist in this post.
The Essential Blog Promotion Checklist
I make this checklist keeping beginner bloggers in mind.
All the blog promotion techniques and strategies I’ve shared here are free. And I ignored the paid promotion strategies.
But you can include them on your checklist if you want.
The purpose of this checklist is to make you effective in blog promotion.
I’ve shared here many ways to promote a blog. But you don’t have to use all of them.
I’ll tell which one you should use and which one you shouldn’t. Read on…
#1: Find A Topic That Resonates With Your Readers
The blog promotion actually begins with selecting the right topic that is relevant to your blogging niche and your target audience.
Pick a topic to write about that resonates with your target audiences.
You can use the following tools for this purpose:
- Google suggest
- Google related search
With the topic in mind…
#2: Research Keywords
You need to find out the key phrases that your target audience is using to search the topic online.
That is called keyword research (Backlinko).
I use these three tools for this purpose.
Once you’ve found the right keyword, now it’s time to…
#3: Choose Catchy Post Headlines
A headline is your first opportunity to get readers on your post.
So it should be catchy.
I write four headlines for each post.
I use one as the post title and the rest three while promoting the post on social media (more on this later in this post).
Use the following three tools for choosing perfect headlines:
- Title Generator: For coming up with headline ideas
- Tweak Your Biz: For coming up with headline ideas
- AMInstitute: For checking the Emotional Marketing Value (EMV) of headlines
Read More: How To Write Catchy Post Headlines?
#4: Include A Call To Action Within The Post
Each of your posts should have a call to action. It can either be a request for blog commenting, or social shares or sign up to your list or buy your product.
Make sure you have a call-to-action in your post.
Read More: How To Write A Call To Action?
#5: Write Post Meta Description
A post meta description is a thing that you see below the post title and the link on SERPs.
You can see this on social media too.
A meta description has a great role in blog promotion.
Because when people find your post on search results, it’ll convince searchers to click on your post title.
So, write a meta description for your post that will have that capability.
#6: Add A Lot Of Visuals
Visuals give your readers a relaxing environment while reading.
For these, readers stay longer on posts. Which in turn increase the dwell time of your blog and search engines love this.
Images, infographics, videos – these are visuals.
While uploading visuals keep the following four things in mind:
Dimensions: Depending on your blog’s page layout, choose the proper size of images.
For example, I use 600 px wide images in this blog.
You also need to consider social media sites for defining the dimension of images. Such as, if you want to upload a Pinterest friendly image, choose a vertical image.
For choosing image templates for different social media sites, I use Canva.
File size: Reduce the file size of images before uploading. Because the larger file size increases the page loading time.
You can use TinyPNG for this purpose.
Rename Image: Use a relevant name for every image before uploading.
Write “Alt Tag” And Description: Image alt tag and description help search engines understand the image properly.
After uploading an image, click on the edit button. It will take you to the media library where you can add alt tag and description like the image below:
#7: Set A Featured Image For Your Post
The featured image is shown in the post snippet preview.
And in the RSS feed.
It’s visually appealing.
You can easily select a featured image within the WordPress post editor. See the image below:
#8: Upload Images For Different Social Media Sites
As you know, different social media require different image dimensions.
So you need to upload a particular image for a particular social site.
So that when someone shares your post on that particular site it can pick the right image.
If you don’t do this, social media will pick a random image from your post.
Fortunately, there is an easy way in Yoast WordPress plugin.
Just go to the sharing option in the Yoast plugin at the bottom of your WordPress post editor.
And you can upload images for Facebook and Twitter there.
#9: Use Short Url
Short URLs help Google to understand your page topic.
In fact, Google official recommends using short URLs.
And people also use URLs to help them decide what to click on search result pages.
So use short URLs for your blog post.
You can do that easily within the WordPress post editor screen. See the image below:
#10: Use Keywords In Your Post Wisely
To make Google understand your post topic clearly use keywords in the following four places:
- Post URL
- Post title
- Within the first 100 words, and
Also, use the keyword and its variation within the post body. But don’t force placing keywords for the sake of its placement.
Read More: How To Use Keywords In Your Blog Post?
#11: Interlink Your Posts
Interlinking helps Google to crawl other posts within your blog.
It also helps readers find relevant posts on your blog.
Link back to your old posts from the new one.
After publishing the post, go to some relevant old posts and link back to the new one.
Read More: How To Interlink Blog Posts?
#12: Add External Links
Every post should have at least one external link.
It helps readers to find some relevant useful resources.
It also helps to promote your blog in many ways. Such as –
- The bloggers, you linked out to, may link you back in the future.
- They may share your post on their social profiles.
- It will open doors to connect with influencer bloggers.
- You may win guest blogging opportunities.
Related: How Outbound Link Improves Your Blog Authority & Ranking (ShoutMeLoud)
#13: Write Social Blurbs
One thing is sure that you need to share your post several times on different social media sites.
Sharing the same message again and again isn’t just wise.
Besides this, different social media sites require different lengths of text.
For example, Twitter requires short messages. But you can share longer messages on Facebook and LinkedIn.
Keeping this in mind, write several social blurbs for different social media.
I write three messages for twitter, one for Facebook, and one for Pinterest.
To save you from an extra headache later, write these social blurbs during the drafting and proofreading your blog post.
Also, don’t forget to include hashtags for every blurb.
#14: Collect Influencers Contact Info
You might have linked out to some useful blogs from your post.
Collect those bloggers’ contact info.
It’ll be useful for promoting your blog.
For example, you can mention them in your tweet by including their twitter handle.
You can let them know that you promoted them in your blog post by sending emails.
I normally visit their blogs for collecting contact info.
I also use a tool named Hunter for collecting email addresses.
Related: Blogger Outreach: How to Get Influencers to Promote Your Content for Free (SmartBlogger).
#15: Read The Post Once Again After Published
I know you’ve proofread your post before publishing.
I often find some errors in the post after publishing.
That’s why I read my newly published post once again before going to promote it.
#16: Copy The Post Link
Once you published the post, copy the post URL and save it in a safe place.
You will require the URL many times later for promoting the post.
#17. Make A Short Url Of The Post
Social media can judge a URL as spam if you share that again and again. So it’s a good idea to use a URL shortener to make a short version of your URL.
I use Bitly for this purpose.
#18: Email The Post To Your List Subscribers
So far, you have been prepared to promote your blog.
Now the actual promotion starts.
I start with the email list first.
Your list subscribers, either it is 2 or 20000, should be your first priority to get your content.
In fact, I automate the process. Whenever I publish a post my Email Service provider automatically sends that to my list.
You can do the same or send your post manually.
#19: Email To Influencers That You’ve Mentioned In Your Post
Send emails to bloggers letting them know that you’ve mentioned them in your post.
It’s effective for the following three obvious reasons:
- They may promote your post on their social media profile.
- They may link you back from some of their posts
- They may offer you to write guest posts on their blog
#20: Share Your Post to Twitter
On the publish day, tweet your post two-three times. And schedule tweets for the future.
I use Buffer for this purpose.
#21: Promote On Your Facebook Page
I share a newly published post on my Facebook page on the publish day, next month, after two months and after six months.
I schedule the post using Facebook’s publishing tool.
#22: Participate In Facebook Groups
There are many Facebook groups of bloggers where they gather together to share knowledge, help each other, and promote each other.
These groups are also useful for connecting with fellow bloggers.
Each group has some set of rules and some groups allow blog promotion. See an example below:
You can use them to promote your post. But make sure you don’t break the group’s rules.
I have a time-block in my daily routine for this. Every day, I check Facebook groups that I’m a part of and participate in.
#23: Pin Your Post To Pinterest
I save a newly published post to my most relevant pinboard.
Then I save the pin to other relevant pinboards.
Pinterest requires more in-depth strategy for pining.
It is not that you share a pin of the new post and forget about the platform.
#24: Share Your Post On Linkedin
Share your newly published post on your LinkedIn company page for initial promotion.
You can also participate in various LinkedIn groups.
#25: Answer To Questions On Quora
Quora is a platform where people ask questions.
You can answer questions that are relevant to your blogging niche.
At the end of your answer, you can link back to the original content on your blog.
Read More: How to Use Quora to Boost Your Blog Traffic?
#26: Promote Your Blog Using Reciprocal Sharing Sites
In reciprocal sharing sites, you can earn “credits” by sharing other people’s content and use those “Credits” to promote your blog.
Two reciprocal sharing sites I know about are:
- Viral Content Bee: When you earn enough “Credit” by sharing other people’s content you can then add your blog post to promote. The platform then promotes your post on Pinterest, Twitter, Facebook.
- Triberr: To get more social shares, Find great content, and identify influencers, Triberr maybe one of the best tools in your blog promotion checklist.
#27: Promote Your Blog On Popular Bookmarking Sites
You post your content on these social bookmarking sites…
…And add tags to organize them.
Other people can add your content to their own bookmarks and share them with more users.
Most of these sites have a voting system.
If your content get more upvotes, they will get more exposure.
Some of the most popular social bookmarking sites are:
- Digg: It’s one of the top bookmarking sites. If your content is shared and upvoted onto the homepage of the platform, you’ll get a lot of blog traffic.
- FLIPBOARD: This is a magazine-style app where you can create your own magazine by selecting “Flip it” to republish posts and share with your followers.
- Reddit: It consists of interest-based communities called subreddits where you can write content for your community.
#28: Use Niche Social Bookmarking Sites
These bookmarking sites are niche-specific. You need to find out sites that are relevant to your blog niche.
Some of the popular niche bookmarking sites are:
- GrowthHackers (Business & Growth Hacking)
- BizSugar (Small Business)
- Zest (Marketing)
- ManageWP (WordPress)
- TheWebBlend (Web Design, Programming, WordPress, & Photography)
- DesignFloat (Graphic Design)
- Hacker News (Startups, Programming, Technology)
- Techspy (Technology)
- Filmwatch (Films)
- N4G Gaming)
- 11×2 (Sport)
#29: Curate Content
Content curation is a thing where you collect content from anywhere (that you think best) into lists and collections along with your own content.
Here are some content curation sites:
#30: Syndicate Your Content
Content syndication can be a great thing to get more of your hard work.
It is a thing where you republish your own content to third-party sites.
You may think that republishing your content can be judged as duplicate content and Google will punish you.
But it is not. These third-party sites use “rel=canonical” tag.
So you don’t have to worry about that.
But it is best practice to publish your content on your blog first and then allow some days to crawl your content by google then republish on these sites.
I know about two sites of this kind:
#31: Content Aggregator
Content aggregators collect content from other websites and “aggregate” it into one easy-to-find location.
They normally publish excerpts other than the full length of content and link back to the original sources.
Some of the most popular aggregators are:
#32: Repurpose Your Content
Content repurposing can be a nice blog promotion strategy.
It is all about turning your original blog post into another format like a SlideShare presentation, an inorganic, a video, or a podcast.
Read More: How To Repurpose Your Blog Content? (optinmonster)
#33: Comment On Blogs
Blog commenting can be a great strategy to promote a blog.
It can open some amazing doors like building relationships with influencer bloggers.
It is not that you publish a post and make comments on some blogs. Make it a regular practice.
In fact, I kept a one-hour long time block in my daily routine for blog commenting.
How To Be Prepared To Use This Blog Promotion Checklist
After reading up to this point, you may be thinking that it’s a lot of work to promote a blog.
Yes, it is.
But it is not if you can organize all the things effectively.
I’ll show you.
First, make a blog promotion sheet to keep all the things in a place.
You can use any spreadsheet app. I use Google Sheets.
The sheet will contain the following columns.
- Post no
- Post title
- Post URL
- Short URL
- Published date
- Influencer info
- Columns for headlines
- Social blurbs
- Social channels that you use
- Other promotional channels that you use
See the screenshots below.
How To Use The Blog Promotion Checklist?
Separate the checklist into two parts.
Part one will contain all the things from the point #1 to #14.
You’ll use this part before publishing content – during writing and editing.
Part two will contain things from point #15 to point #32. And you will use this part after publishing the blog post.
Here, you need to keep a thing in mind that you may not use all the points of part-2.
For example, I use Twitter, Facebook, and Pinterest. But I don’t use LinkedIn for my blog promotion.
So I allocate a separate column in my blog promotion sheet for every channel that I use to promote my blog post. See the image below:
After promoting my blog post on a particular channel, I just mark that cell with a different color.
Some of the channels you may not want to include in your promotional sheet. Because they do not directly depend on publishing a new blog post.
In fact, those are the continuous process. Such as blog commenting, participating in online groups, communities, and forums.
Include those in your daily, weekly, and monthly blogging schedule.
For example, blog commenting is in my daily routine.
I also participate in different Facebook groups on different days of the week. So I include them in my weekly schedule.
Some of the promotional channels I use monthly. Such as quora and medium. So I include them in my monthly schedule.
So how you will use this blog promotion checklist is completely depends on your promotion strategy.
Although I listed 33 points in this blog promotion checklist, it doesn’t mean I use all of them.
I just use few of them.
If you want to use all of them, it will make you overwhelm.
Just select the channel or channels that give you the most return of your time and efforts.
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