Content brainstorming is a process where you spend time thinking deeply about your blogging niche to come up with content ideas.
There are many ways, techniques, tools, and strategies to come up with a lot of blog post ideas.
Yet you should include the content brainstorming in those strategies.
You Need To Build Your Blog Foundation:
Building your blog foundation should be your number one priority before anything else.
With your blog, you definitely have a message that you want to send to the world.
That message is the foundation of your blog.
To clear the message to the world, you need to brainstorm content ideas that will help your readers to understand your message.
For example, you want to help your target audience to get up early in the morning. You need to show them the ways, the tools, and the techniques to do that.
So you need to spend time brainstorming content ideas that will help your readers to get up early in the morning.
Brainstorming Helps To Refine Content Structure:
You can’t just create random content and throw on your blog. It won’t take you further.
You need to create content that will help your readers to achieve something.
But a blog post isn’t a book. You can’t give a complete solution of anything within a blog post.
You may need to write several posts.
Content brainstorming will help you to come up with blog post ideas that can give a complete solution to anything together.
You Can Come Up With Ideas That Never Seen Anywhere:
The amazing thing of human brains (I don’t know much about animal’s brain lol) is that the more you use it the more it’ll give you amazing results.
During content brainstorming, you can come up with such ideas that are unique.
These ideas will help you not only create amazing content but also create products or any other things that your readers will happily want to get. And it will refine your overall blogging strategy.
There are many other benefits of content brainstorming. I don’t want to increase the length of this post by writing theme here.
Once you start the content brainstorming process, you’ll experience those benefits yourself.
So let’s see…
How To Brainstorm Content Ideas
You don’t need to spend much time on content brainstorming.
Just a half an hour session every month is good to go. But if you have time you can do more.
Here is the process…
Choose You Blog Categories
I think you did it before. If not just divide your blog niche into four-five board topics. We call these blog categories.
Let me give you an example from my first blog. The niche of that blog is BUILDING CONSTRUCTION.
I divided the niche into the following categories:
I’ve talked about this before in the post How to Categories Blog Posts.
Now that you have chosen your blog categories, write those categories in a spreadsheet program like the image below.
You need to choose your blog categories once. You don’t need to do this every month.
Brainstorm Four-five Topics For Each Category
Divide your blog categories further into some topics.
Let’s take the first category from our example and it is CONSTRUCTION PROCESS.
Now sit calmly and brainstorm how you can further divide your blog categories into topics.
Let me do this for our example category.
If I think deeply I’ll get the followings:
- The construction process of foundations (Foundation)
- The construction process of column (Column)
- The construction process of beams (Beam)
- The construction process of slab, etc. (Slab)
Now write these topics in your spreadsheet like the image below:
If you have difficulties to divide your categories into topics, don’t think much about it.
You may find some categories that can’t be divided or you don’t want to divide them. So leave them.
But if you can or want, do that.
You can use these topics as tags in your blog posts.
You can add, delete or modify these topics as you go through blogging.
Start Content Brainstorming
Now that you’ve divided your blog categories into topics, pick a topic to brainstorm content ideas.
Let’s pick the topic FOUNDATION from our example.
I can come up with the following blog post ideas thinking deeply about the topic.
you can come up with many other blog post ideas if you spend time thinking deeply about the topic.
If you are having difficulties brainstorming content ideas, think about the types of blog posts. Here are some common types of posts:
- Tutorial and how-to guides (Step by step construction process of building foundation)
- Checklist (7 things to check before constructing a building foundation)
- List-post (5 cost-effective building foundation ideas)
- Case studies (How Kaira build foundations of a 20 storied building within 15 days)
- Interviews (Interview with the foundation expert Kaira)
- Advice from experts (17 experts share tips to build building foundation within budget)
- Problem and solution (Why building foundation fails and how to prevent them?)
I think you’ve got the idea of content brainstorming so far.
When Or How Often Should You Run Content Brainstorming?
It isn’t a good practice that you brainstorm content ideas once and forget about the brainstorming session for months.
It should be a practice for every month.
You don’t have to spend much time on content brainstorming. Half an hour time is enough for a session.
Set a half an hour time block in your monthly schedule for a brainstorming session.
And do this every month.
Doing this every month will refine your content strategy.
The purpose of content brainstorming isn’t just to come up with new blog post ideas.
The purpose of it is to refine your overall content creation and content marketing process.
So, get a spreadsheet program, divide your blog niche into four-five categories, brainstorm four-five topics for each category, set a time block in your monthly schedule and start the content brainstorming today.
Do you run content brainstorming regularly? What’s your process? Please share in the comments below…