How well your blogging effort is performing?
Are you going to the right direction or totally wrong direction?
You can know the answer of these questions by tracking blog metrics.
At the end of every month, I track some valuable blog metrics and keep records of them.
These metrics give me a guideline where I should focus on the next month.
But there are some vanity metrics out there that can distract you from your goal.
In fact, which blog metrics you should track totally depends on your blogging goals.
In this post, I’ll discuss seven blog metrics that you should track every month to know where you are and where you should focus on.
7 Important Blog Metrics That Matter For Your Blogging Success
1. Overall Blog Traffic
Blog traffic is important.
Because if you want to get more sales and more profit from your blog, you need traffic.
That means, everything – engagement and conversion – comes after it.
But it can also be an influential factor of blogging-quit.
Many newbie bloggers quit blogging because they are obsessed with blog traffic.
But here are some…
Facts About Blog Traffic
- Traffic by itself isn’t a clear indicator of your blogging success. It depends on how you’re using that traffic.
- There is no definite amount of traffic that you should get. Some blogs are doing well with less traffic. But some are struggling to convert even with a high amount of traffic.
The real thing is you should get targeted blog traffic.
Why Is This Metric Important To Track?
You should be paying attention to increasing traffic over time.
Because everything depends on it.
If your traffic isn’t increasing over time, you can change your blog promotion strategy (Backlinko).
How To Track Blog Traffic?
You can easily track this in Google Analytics.
Go to Google Analytics > Audience > Overview.
Change the date range that you want to track for at the right-top corner.
Here we get…
From this, we’ll collect data for Session, Users, and Pageviews. We’ll ignore the rest of the data this time.
Let’s get an idea of these three metrics.
Session: Each time someone visits your blog, that is counted as a session regardless of it’s their first time or not.
For example, If someone visits your blog once a week, it’ll show four sessions in a month.
Users: These are unique visitors. Regardless of how many times someone visits your blog during a time frame, it will count once.
For example, if you visit my blog every day would only be counted once when I add up the users for the month.
Pageviews: On Google’s definition, “Pageviews is the total number of pages viewed. Repeated views of a single page are counted.”
I track these three metrics every month.
Doing so gives me a clear idea of which months I’ve got the most traffic.
I then recall what I did in that month that contribute to traffic increase.
It gives me a clear idea of what I should do to increase traffic and what should I retired from to save my time.
2. Traffic Sources
Traffic sources are important to know which source sends you the most blog traffic.
Knowing this metric, you can shift your focus on the channel that is most beneficial for you.
You can also optimize the under performing channel.
For example, if Pinterest is constantly sending good traffic, you can increase your effort on the platform to get even more traffic. If the platform not sending any traffic, you can totally ignore promoting your blog on that platform. Because your targeted audiences aren’t there.
Again, If you don’t get much traffic from search engines, you can learn SEO and use it in your favor.
To track this blog metric, go to Google Analytics > Acquisition > All traffic > channels and you’ll see this:
Organic Search: These are search engine traffic. If someone visits your blog clicking on a link on search engine result pages, it counts here.
Direct: When someone visits your blog by typing your blog’s URL on their browser or from a bookmark that is shown here.
Social: Traffic that you get from social platforms like Twitter, Facebook, Pinterest, etc.
Clicking on this will show all the social media platforms that send you traffic.
Referral: This traffic comes from a link on another blog or website.
3. Email Subscribers
It is said that email subscribers are the most valuable asset for a blogger.
As a blogger, you should focus on list building from the beginning.
So, it’s an important blog metric to track every month.
Go to the email service provider that you’re using currently and track the subscribers count.
4. Time Spent “On Site”
How long people are staying on your blog posts or any other pages of your blog is the “time spent “on-site”.
This is called “Session Duration” in Google Analytics.
Checking this blog metric is important to know if people are consuming your content or not.
To check this metric, go to Google Analytics > Behavior > site content > all pages.
There, you can check the session duration of all the pages.
But how do you know people are spending a reasonable time on a specific post.
I use a formula that Medium uses.
In medium, you’ll see a read time count under every article.
They calculate their read time like this:
Using the formula, you can easily calculate the read time of your post and compare it with the session duration.
As I described at the beginning of this post, I track blog metrics every month and keep records of them.
But keeping records of all the individual posts is overwhelming.
So I keep records of average time on page which you’ll find heading to Google Analytics > Behavior> Overview.
5. Pages Per Session
How many posts someone reads during a visit is the page per session.
It is important to know if your interlinking strategy is working or not. You can read how to interlink blog posts and learn the proper way of interlinking.
To get this data, go to Google Analytics > Audience > Overview.
6. Returning Visitors
Returning visitors are those who come back to your blog for more.
This blog metric proves that your readers love your blog or not.
While increasing new visitors is important you also have to keep your old readers happy.
To track this metric, go to Google Analytics > Audience > Overview.
7. Inbound Links
Inbound links are important in SEO perspective.
If you want to increase your blog’s search ranking you should have a good number of inbound links.
Inbound links are backlinks and it is counted when someone links to your blog from their site.
People don’t link to you for no reason.
The one reason that can earn a lot of backlinks is amazing content.
If your content is worthy then people will link to that.
So, tracking this blog metric is important to know how good your content is and how well your SEO strategy is working.
Tracking inbound links is simple and you can do that by going to Search console > link.
These are the blog metrics you should track every month and keep records of them.
So that you can compare one month with another and see them at a glance.
How To Keep Records Of These Blog Metrics?
I keep these records in my blog planner.
You can use any spreadsheet app like Google sheets.
Make a simple format like the image below:
And you’re done.
Checking blog metrics every now and then is a waste of time.
I spend just half an hour every month to review my blog planner.
During this time frame, I also track my blog metrics and keep records of them.
So you don’t need to spend a lot of time to keep records of your blog metrics.
But keeping them is essential to measure your blogging success and set up the future blogging strategy.
So don’t ignore it.
Now Please Tell Me…
Which other blog metrics should I track that I haven’t included in this post?
Please do me and my readers a favor by sharing your opinion in the comments below…