Yes. Pinterest is not only a social media but also a search engine.
A social media with a search engine.
Now you can imagine, how this platform can be a traffic generating machine for your blog. In fact, it has been the top traffic source for many blogs.
Getting traffic in a new blog is really hard as you don’t have any search engine favor right now.
As a new blogger, you have many other blogging tasks to do. So, most of the time it is really hard to get time for your blog marketing.
But it is said that 20% of the time should be spent on creating content and 80% of the time should be spent on marketing that content to get blog traffic.
As a new blogger, we often make this mistake. We try to market our blog on all the marketing channel. But what you found? You see no results.
So, what’s the solution? It means you shouldn’t market your blog?
Of course, you should. In fact, as a new blogger, your main focus should be on creating content and promote that content to build a reader base. Otherwise, you’ll fail to build a blogging business.
There is also a learning phase. You need to learn how to promote your blog on many platforms.
But learning promoting technique on all the platform at once is really difficult. Instead, you should focus on one platform at a time. After mastering on that platform, you can move to another platform.
So, which platform should you focus first?
It is recommended that you should focus on that platform first where your target readers hang on.
But it also needs time to find out the platform where your target audience hangs on. For that, you need to try different platform to find out that.
So where should you start from?
As Pinterest is growing rapidly as well as it’s a search engine, you need to focus on that platform first to market your blog.
Let’s see some facts to make you understand why you should focus on Pinterest for getting traffic to your blog.
- It’s social media platform. Like other social media platforms, you can build your follower base on this platform, share things you like, follow the people you like.
- Pinterest is a search engine like Google and Bing. More than two billion searches happen each month (Hootsuite) on Pinterest which is really amazing.
Why You Should Treat Pinterest As a Search Engine
You should treat Pinterest as a search engine. Why?
I’m showing some reasons below why you should treat Pinterest as a search engine –
Reason 1: How many times have you gone to Pinterest to send a message to your friend? How many times have you gone to Pinterest to upload your family photos?
Although Pinterest is a social media, we don’t use it as other social media like Facebook and Twitter.
Now think about it.
How many times have you gone to Pinterest to search for the solution to your problem? How many times have you gone to Pinterest to find the way to market your blog for traffic?
I think you do this frequently.
That’s the reason you should treat Pinterest as a search engine. We actually use Pinterest to find something – to find solutions to our problems.
Reason 2: When you open your Facebook’s news feed, you see the things you follow. Such as the things your friends and family share on facebook. And it’s shown as the newest first.
But, when you open Pinterest feed the things don’t show as facebook. Pinterest shows the most qualified pins first, not the newest one. Pinterest not only shows the things you follow, it also shows things which you didn’t follow. That’s why the news feed of Pinterest is called Smart feed. It’s the Pinterest’s algorithm.
Pinterest rates pins from highest to lowest to show on smart feed. If Pinterest thinks that you are high rated pinner and your pins are highly qualified then they will show your pin on the smart feed of your followers and other users. That’s why you need to treat Pinterest as a search engine. So that they can crawl your pins to show on the smart feed of Pinterest users.
But how to treat Pinterest as a search engine? How to optimize SEO on Pinterest to rank you higher?
Pinterest SEO: 9 Tips to Massively Grow Your Ranking
Below I’ve shared 9 SEO tips to rank you higher on Pinterest to get seen on the smart feed.
Pinterest Seo Tip 1: Create a Pinterest Business Account
The purpose of Pinterest SEO is to get your pins seen by people. More specifically to market your blog on Pinterest.
For this purpose, you need to create a Pinterest business account which is free. Because Pinterest is planning to add more marketing specific features to the Pinterest business account which you won’t get in the personal Pinterest account.
For instance, with the Pinterest business account –
- You can connect your blog to Pinterest easily
- You can enable rich pins which will add extra detail in your pins.
- You can access Pinterest analytics which will help you to plan your marketing on Pinterest.
Pinterest SEO Tip 2: Optimize Your Pinterest Profile Name
It is good to use your blog name as your profile name. It is also a good idea to use your blog name as your Pinterest profile URL.
Some prefer to use keywords along with their blog name as the name of the Pinterest business profile which is also a nice idea.
Make sure you optimize your Pinterest profile name to get you found on Pinterest.
Pinterest SEO Tip 3: Your About Section is The Key
When someone lands on your Pinterest profile the first thing they will see is the about section of your profile.
So, it is very essential to fill this section wisely. So that people can instantly understand what you do or what you offer.
Also, use your top keywords in the about section. Because both Pinterest and other search engine link google use this section to index you.
Keep in mind that you have only 200 characters limit in this section to explain all these. So use it carefully.
Pinterest SEO Tip 4: Verify Your Blog
As you are on Pinterest to market your blog and getting blog traffic from Pinterest, so it is essential to verify your blog. So that Pinterest can understand you are the owner of the blog.
Verifying your blog will help you to boost your SEO ranking. Not only that, Pinterest will show your blog URL on your profile and give you access to analytics.
Pinterest SEO Tip 5: Enable Rich Pins to Show Extra Detail
Enabling rich pins will add some extra details like an excerpt of your blog post, bolded title as well as the author of the pin which will go wherever the pin goes.
It’ll help increase the engagement to your pins which will help your SEO ranking.
Related: How to Enable Rich Pins
Pinterest SEO Tip 6: Write Keyword-Rich Board Name
After optimizing your Pinterest profile for SEO, now it’s time to create SEO optimized pinboards.
Let’s start with board name. When naming your board try to be more specific. Also, try to use keywords in your board name.
Pinterest SEO Tip 7: Optimize Board Description for SEO
Pinterest allows you to write a short description of your board.
Use this section to SEO optimize your boards. Use long tail keywords in your board description.
Pinterest SEO Tip 8: Optimize Your Pin Graphics for SEO
Search engine can’t understand images. They just can read images from its name and from the image alt tag.
Pinterest is no different. So, when uploading images to your blog or to Pinterest, keep this in mind that you need to SEO optimize them.
Before uploading images to Pinterest or to your blog, rename the default file name of the image with a keyword. When you upload images to your blog use the image alt tag to write keywords.
Read More: How to Use Image Properly in Your Blog Post
Pinterest SEO Tip 9: SEO Optimize Your Pin Description for Ranking
Pinterest will give you 500 words characters limit to describe your pin. But, some studies showed that pins with 200 to 300 words description get more repins.
Use keywords in your pin description for optimizing your pin for search ranking. But, don’t overuse them. Always keep in mind you are writing for your visitor not for anything else. So, write a relevant description for your pins.
Pinterest is actually a search engine in the form of a social media. So, treat this as a search engine other than a social media.
The search bar of Pinterest is the most used feature on the platform. So, optimize SEO for your profile, boards, and pins to get you found on Pinterest when people search for relevant terms on the platform.
Pinterest boards are even seen in the search engines like google. So, the Pinterest SEO tips, I’ve shared above, will not only get you found on Pinterest but also on other search engines.