Not only the first, but the last impression is also important when it comes to a blog post.
I think most of you stuck with ending a blog post like me.
I used to stuck with ending a blog post. Now I don’t.
You can write anything on your post end. But that wouldn’t be wise.
Your blog post ending should be something which will leave an impression on your readers’ mind. Otherwise, they will forget your post immediately.
Let’s see a graph of forgetting behavior of the human brain.
As you see in the graph, we forget newly learned things within three days.
But all of your efforts will fall flat if that doesn’t leave an impression on your readers’ mind.
As you see in the graph, people tend to forget. So, end your blog post in such a way that can leave an impression in your reader’s mind.
As I told, I used to get stuck to end blog posts. What should I write in conclusion, as I wrote everything in the post body?
I’ve researched many of my favorite blogs to see how they end a blog post.
Based on my research, I’ve figured out some things that are not only very practical for ending a blog post but also leave impressions in your readers’ mind.
9 Tips on “How to End a Blog Post”
Here are the things you can use to end your blog post that will leave impressions in your readers’ mind.
1. End Your Post With The Phrase “Conclusion”
You can call me a straightforward type guy as I like to separate my post-conclusion with the phrase “Conclusion”.
In most of my posts, you can see that.
If I try to end a post without using the phrase, it messes up with the post body. You can say, it is my mental block.
But I found this useful for me. When I write the phrase “Conclusion” at the end of my post, my inner force drives me to end the blog post.
I think this also let my readers know that I’m going to end the blog post.
You can use some other phrases. Such as, Sum it up, Wrap it up, Now what, etc.
In fact, many of my favorite bloggers use different phrases to end their posts.
See the example below how Sue of Successful blogging ends a blog post. She uses a post specific phrase to end the post.
2. Keep Your Post-Ending Short
When you write a conclusion phrase, your readers already know that you are going to end the post.
Obviously, they won’t want to read another long story in your post conclusion.
So make it short.
Sometimes I take more words to end my post. But I try to keep it short as far as possible.
There is no thumb rule how long a post conclusion should be.
But the shorter the better.
3. Don’t Use Any Image in Your Post Ending
Why do we use images in a post?
We use images in a post to show some statical data or to break a post or to give our readers relax during reading or simply to make the post-reading enjoyable.
But, your readers have already passed those steps. They have just come to the end of the post and don’t expect to get new things.
Using image in a post conclusion will also unnecessarily increases the length of your post ending.
So, it is better to avoid using images to end blog posts.
4. Summarise Your Post at The End
This is my trump card.
If I don’t have anything to say on the post end, I try to summarise the post to end it.
You have talked about a certain topic in your post. That means you have a message for your readers.
You showed statistics, proof or example to prove or explain your message in your post body.
Giving the message directly at the end of your post can be a great way to end a post.
The message will last longer in your readers’ memory. And thus, this can be a great way to leave an impression.
Sometimes I don’t have anything to write at the end of a post.
If you fall into the same situation like me, try to write your message directly to the end your post. You also can summarize the main points of your post in the post end.
5. Express Personal Opinion
In your post, you may show different methods to do something.
After reading different methods, readers want to know which method they should use for doing the thing.
The best way to end this type of post is to express a personal opinion.
I recently read a post from ShoutMeLoud. See the example below how Harsh end the post with his personal opinion.
6. Ask a Question to The End of Your Post
Asking questions always work. It encourages discussion and engages your readers.
A good blog post is thought-provoking and it forces readers to think about the thing in a certain way.
If you ask a question and request them to share their ideas, you’ll not only get comments, you will also get some great ideas to do a thing differently.
So asking a question can be a great way to end a blog post.
7. Include a Call-to-Action at The End of Your Blog Post
The tip no “6” is also a Call-to-Action.
You can include a variety of call-to-actions to end your post.
Do you want to sell an Ebook? You can include a call-to-action – Buy My Ebook – at the end of your blog post.
Do you want to get social shares? Include a call-to-action – Share This Post – at the end of a blog post.
Do you want to build your email list? You can offer a freebie at the end of your post as a call-to-action.
If you consider your blog as a business, you have to have a purpose behind every post. To attain that purpose you can end your posts including a call-to-action.
8. Show What’s Coming Next
This works best in the series type of posts.
If you are writing a series of tutorial, you can give your readers a hint about your upcoming post at the end of your blog post.
In this way, your readers may want to subscribe your email list or bookmark the post. Show them what they should do.
If you want them to subscribe to your email list, insert a link to your opt-in form. Or, if you want them to bookmark the post, tell them clearly to do that.
9. Link to Some Useful Resources
If your post is inspiring and entices your readers to know more, you can include some links to useful resources.
Ending a post in this way will make you trustworthy and authentic among your readers.
When linking to useful resources, you can link to your own blog post or some authoritative resources.
If you link to your own blog post, it will increase your blog’s pageview.
If you link to other authoritative resources, it will help your blog’s SEO as well as you will be able to make online friends by helping them.
This can be a nice way to end a blog post.
I have come to the end of this post. So, how’ll I end this post?
I’m going to summarize this post. That is – to end your post – use the phrase Conclusion, keep your post ending short, don’t use images, summarise your post, express personal opinion, ask a question, Include a call to action, show what’s coming next, and link to some useful resources.
It is better to incorporate more than one tip I’ve shared in this post to end your blog post.
How do you end your blog post? Please share in the comments below…