How many times have you stuck to categorize your blog post?
If you’re blogging for some time, you already know that how difficult it is to categorize a blog post before publishing it.
I often used to stuck at this point. After proofreading and formatting my post, when I would go for categorizing that I always stuck at that point- this post belongs to this category. Oh no, this post belongs to that category!
If you are in this situation, then it is easy to say that you are not organized (sorry). At least, you somehow feel that you are not organized.
If you feel this way, then you can easily imagine how you readers feel about you.
If you are a hobby blogger then I have nothing to say to you.
But if you consider your blog as a business then I should tell you to categorize your blog posts effectively. So that, your readers can easily move through your posts.
Not only that, there are many benefits of categorizing a blog. Before going deeper into this, let’s see what are blog categories?
What are Blog Categories?
Let’s compare a blog with a Supermarket. If you go to a Supermarket you’ll see many sections there. They display various products separately in those sections.
For example, they separate a section for vegetables, a section for households, a section for fishes and meats, a section for dry foods, etc.
This is done so that customers can find their desired product easily.
When we read newspapers, we see this practice there too. There are also some sections there. Such as national news, international news, sports section, editorial section, and entertainment section etc.
This is done for easy navigation. If you want to read sports news, you can find that in the sports section, if you want to read national news, you can go to the national news section to read the national news.
You can consider this section as their categories.
When it comes to blog categories, you can divide your blog topic into different sections. So that, readers can easily go through different types of posts and can read what they want to read.
So, blog categories are different sections of your blog topic.
Benefits of Having Blog Categories
I have seen many blogs which don’t have any categories. Although I love to read those blogs, I find it difficult to move through posts on those blogs. This really annoys me.
There are many benefits of having blog categories. Such as –
It increases the usability of the blog:
Of Course, you are blogging for your readers. So, it is very much essential to make your blog useable for your readers.
Adding categories increase the usability of your blog. For example –
- Your new visitors instantly get what the blog is about.
- You readers can reread old posts by going through your blog categories.
- Your readers can go to a different section of your blog easily.
- Your readers may be interested in a specific part of your blog topic. If you have categories on your blog they can read those specific type of posts by going to the category.
Blog categories increase search engine visibility:
Having blog categories also increases your blog SEO.
When you write blog posts, you may write several posts on the same topic. You may use the same keyword in several posts.
That means you are competing with your own content for ranking on google. This is not good in terms of SEO.
If you organize similar post in a category, it will help search engine to rank that category higher in the search result.
Yoast has published a post on this topic – Using category and tag pages for SEO.
It increases your blog’s pageview:
It doesn’t need to say that if your readers read a post on your blog and liked the post, they may want to read some other posts on the similar topic.
If you categorized your similar posts, your readers can browse the category to read other posts on the same topic. And thus, it increases your blog pageviews.
There are many benefits of categorizing a blog. Such as it helps you to be organized and create contents effectively.
Good Practice of Categorizing a Blog
When I was new to blogging and started my first blog, I didn’t think much about blog categories.
I used to choose a category for my posts just before publishing it. After blogging for few months I found that I have many categories on my blog. I also found it difficult that which posts belong to which category.
I also found it difficult that which post I published and which I didn’t. It made me crazy.
Now you can imagine if I’m crazy because of these unorganized categories then how my readers feel about this.
But the beauty of blogging is that you can rectify almost all blogging mistakes. And I did it.
Although it took a lot of time, I went through one by one post and edited them to properly categorize.
If you are just starting your blogging journey I want you to organize your blog categories from the day one. Otherwise, it’ll cost your valuable time later.
If you are already blogging for some time, you can go back and edit your posts to properly categorize them.
When it comes to good practice of blog categorizing, keep the following things in mind –
Choose your blog categories when you are starting:
If you are just starting your blog, choose your blog categories first. It is not good practice to choose categories on the fly.
If you have your blog categories selected, it will be much easier for you to create contents.
Select as few categories as possible:
There is no thumb rule that how many categories you should have on your blog.
But it is recommended by experts that five to eight categories are good.
Don’t be too specific when choosing categories:
When choosing, try to select broad categories for your blog. Otherwise, you have to create many categories.
For example, there are many ways to blog marketing. Such as Facebook, Twitter, Forum, Blog commenting, Guest blogging, etc. So, when you are selecting your blog categories try to choose “Getting Traffic” or “Blog Marketing” as a category instead of “Facebook tips” or “Pinterest tips” or Social strategy. If you do so, you have to create many categories for your blog.
You always have the option to use the tag for this purpose. So, when you write a post about getting blog traffic using twitter, you can categorize the post in “Getting Traffic” and use “Twitter” as a tag.
As you now know that what are the good practice for choosing blog categories, you can now categorize your blog posts effectively. But, how can you do that?
How to Categorize Your Blog Posts Effectively
Brainstorm, how you can divide your blog topic into four-five sections.
In one of my blogs, I write about building construction for construction professionals who are involved in building construction sector. So, I choose categories for the blog as –
- Construction process
- Estimating tips
- Building materials, and
- Project management
I don’t know about your blog topic. Whatever your blog topic, no matter, divide your blog topic into four-five broad sections. See the image below. It will look like this.
I prefer to keep all my blogging things organized. So, I do it on a Google spreadsheet. If you want to do so, you can follow my process. You can also do it in MS Excel. But I prefer Google spreadsheets because it synchronizes with all my devices and it has the autosave functionality.
Whatever spreadsheet program you use, just open it.
In the first row of the spreadsheet, write your blog categories in separate columns. For example, in the first row of the first column, write Category 1. In the first row of the 2nd column, write category 2. In the first row of 3rd column write category 3 and so on. See the image below.
Whenever I brainstorm my blog posts ideas, I write them down under one of the categories and make the post title color different. After publishing the post, I just make the title color as default.
In the image above, you can see some cells filled with grey color in between “blog posts”. Those are tags. One post can have many tags. But I prefer to keep it under a most related tag. Whenever I am about to publish the post, I just add other related tags for the post in WordPress post editor.
I found this technique most useful to categorize my blog posts.
If you consider your blog as a business, stop using blog categories in unorganized ways and recategorized your published posts. Because your blog is for your readers. So make it easy for them to go through your posts and find the desired one they want to read.
In a summary, brainstorm and divide your blog topic into four-five categories, use spreadsheet programs to keep the things organized, use as many tags as you require under categories.
Your ultimate purpose should be to make your blog extremely useful for your readers.
How do you choose blog categories and how do you categorize your blog posts? Please share in the comments below…