As your blog grows you will be having a hard time to manage and organize your contents and site structure if you don’t use tags properly for your blog posts.
If you consider your blog as a business you should be organized. in fact, all of your blogging things should be organized as well as your blog posts too.
Using tags for your blog posts properly is a nice way to organize your contents.
Let’s first see What are tags?
What are Tags?
As a blogger, our main focus should create valuable contents for our readers.
It is also our responsibility to organize contents effectively. So that readers can navigate through contents easily to find out what they are looking for.
We see this practice everywhere. For example, when we read a book, we see chapters. Chapters are used to divide the book’s content into many different parts.
Now imagine, if a book is not divided into chapters, will you find it useful to read?
Most probably your answer is NO.
A chapter in a book further divided into many sections. It is done to make the content easily digestible by readers.
Now, if we want to read a specific chapter of a book, we just look at the index page of the book and find out the page number for the chapter. If we want to read a specific section of the chapter, we just look at the page number for that specific section of the chapter on the index page of the book.
Is not it very useful for a reader organizing a book’s contents this way?
When it comes to blog posts, we also want to organize our posts like books. So that our readers can find them easily on our blog.
In a blog, you can organize your posts using Categories and Tags. If you consider categories as chapters of a book, then tags are the sections of that chapter.
Now you can ask me – if you categorize your blog posts properly then why should you use tags?
The answer is, a category is a broad thing. You should not use as many categories as you want on your blog. Because this is ineffective. You should divide your blog topic four-eight categories at most. I’ve talked about this before on How to Categories Your Blog Posts Effectively.
A category can contain many posts of similar topic. For example, If you have a category on your blog “Getting Traffic”, There are many ways to get blog traffic. Such as SEO, Social Media Marketing, Influencer Marketing etc. what if your readers just want to learn about SEO. What if they just want to read all your SEO related posts.
The only way they can find all your SEO related posts if you use SEO as a tag for those posts.
So, ultimately what are Tags?
Tags are your ability to properly organize your blog posts into smaller topics.
But what are the benefits of using tags for your blog posts?
Benefits of using tags for blog posts
It is not necessary that you have to have tags for your blog posts. But, there are many benefits of having tags. I’ll list some of them below –
For Maintaining Your Site Structure
In my point of view, one of the greatest benefits of using tags for your blog posts is to create and maintain your site structure that actually makes sense. Having an organized site structure will allow your readers to find what they want to read.
Tags make your site navigation easy for your readers
It makes sense. You are blogging for your readers. Our ultimate purpose, as a blogger, is to make our blog extremely useful for our readers.
Using tags for your posts will make your blog useful for your readers. If your readers want to read specific types of post, they can read those post by clicking on a related tag.
Creating a system for never-ending blog post ideas
I often see on the web something like “101 blog post ideas”, “212 awesome blog post ideas”.
I think you have seen this too.
Coming up with blog post ideas consistently is really tough if you don’t have an organized content plan.
If you predefined tags even before start creating content, it will be much more easy for you coming up with blog post ideas consistently (I will show you how to do that later in this post).
It will help you interlinking your blog posts effectively
As you know, interlinking blog posts helps to increase search engine visibility of your blog. It also helps your readers to find posts on your blog they are already interested.
But how using tags help you to interlink your posts effectively?
For instance, I am going to use a tag “Blog Post” for this post. If I want to link some other posts from this post, I will just check my “content planning sheet” and will find out which posts I tagged under this tag before. Thus I’ll know which posts I’ll link to from this post.
Properly using tags help your blog SEO
When you add a tag to a post, a tag archive page is automatically created. That means you create two pages for a post virtually.
If you have too many tags containing one or two posts, Google can penalize you for duplicate contents. This is not just good for your blog SEO.
But, if you have a proper plan to choose tags for your blog posts, it will help your blog SEO.
Then, how to choose tags for your blog posts?
How to Choose Tags for Your Blog Posts
I have my own strategy for choosing tags for my blog posts. I prepare my content plan even before start writing – in every month.
I use google spreadsheet for preparing my content plan. What you need to do –
- Divide your blog topic into four-five categories.
- Use one column for every category in the google spreadsheet.
- Now think about related tags for each category and write them down below the category.
Best Practice to Use Tags for Blog Posts
Tags are useful for your blog SEO if used correctly. On the other hand, if used incorrectly, it can harm your blog SEO.
Not only that incorrect use of tags can leave bad user experiences.
Follow the rules below to properly use tags for your blog post.
Don’t Name a Category And a Tag Same
A category is a broad area of your blog topic. Keep in mind that tags are used to narrow down your specific category.
So, it makes sense that a category and a tag can’t be the same name. But, we often see this type of practice.
For instance, if you name one of your blog categories as “Getting Traffic”, there is no use of naming a tag as “Getting Traffic”. You can use tags for this category Seo, Twitter Tips, Facebook Tips, etc.
Don’t Mix Up Singular and Plural Tags
Mixing up singular and plural tags will confuse you later while selecting a tag for your blog post.
If you have already created a tag as“Blogging Tool”, you should not create another tag as “ Blogging Tools”.
So, when choosing tags for your blog posts, first decide which number you are going to use – singular or plural. If you are going to use the plural, make all your blog tags plural. If you’re going to use singular then make all your blog tags singular.
Don’t Use Too Many Tags for a Post.
It makes sense. Using too many tags for a post isn’t just good practice. It confuses readers as well as google god too.
Where there is no rule for using tags for a blog post, you shouldn’t use more than three tags for a post.
In my personal opinion, tags should not be used for SEO. It should be used for making your site usable to your readers.
And it is obvious that search engines also focus on finding best resources for readers.
It is not mandatory that you have to use tags for your blog posts. But it should be also considered that you make your blog extremely useful for your readers.
Using tags is one of the nice ways to make your site structure usable for your readers.
How do you find the best tags for your blog posts? Please share in the comments below…