You’ll be amazed to know that “About Page” is the most viewed page of many blogs. It may be the most viewed page of your blog too.
Most of the new bloggers ignore to write an “About Page” for their blog. I’ll request you to write one for your blog as soon as you start your blogging journey.
I would like to show you some benefits of having an “About page” in your blog. Because I don’t want to let you ignore this essential part of a blog anymore.
Benefits of Having an “About Page” of a Blog
- If your readers love your work they want to know more about your blog and about you. To meet your readers thirst your blog should have a separate “About page” section.
- People love real people. If your readers find an “about page” in your blog and if they know that there is a real person behind the blog then they will somehow engage with you. And you know, reader engagement is essential for your blogging success.
- Having an “About page” including your image and about you will increase the trustworthiness of your blog among your readers. And trustworthiness is the important thing of any business.
- If someone want to establish a business partnership with you, they want to know more about you. If they don’t find more about you, there is a possibility that they’ll leave you behind and you’ll lose a business opportunity. So having an “About page” in your blog will increase your business opportunity.
If you think that the above reasons are enough to include an “About page” in your blog then let’s create one.
Before creating an “About page” you need to know what should include in that.
What should include in your blog’s “About page”?
You are not a celebrity. Readers are not inclined to read what you wrote on your about page.
So your About page should include some definite things. So that your readers will engage in your blog’s “About Page”. I’m sharing some must have points to include in your blog’s “About page”:
1. Benefits for your readers
Keep in mind that your blog’s “About page” isn’t about you. It is about your readers.
So start with them. Tell them how they can be benefited from your blog. What they will get from your blog. Show them how they can get it.
2. About Your Blog
Tell your readers what is your blog about. Why your blog exist. In this section, show them your mission, vision and goal. Clearly describe your readers how you will achieve that.
3. About You
After reading your mission, vision and goal, your readers somehow want to know about the man behind the blog.
So, tell your readers who you are. What you do in real life. What your status – family, social, political etc.
But be careful in this section. Just tell what you want to tell. You don’t need to share your private life. Just tell, what your readers may want to know. But don’t tell your life story because of you love that. You readers may feel irritating because of that.
4. Include your resource page’s link
There is a vast possibility that after reading the “About page”, your readers can leave your blog if you don’t show them where to go after reading the page.
So, show them where they should go. Link your best posts in your blog’s “About page“. You should also insert blog subscription option in your about page.
Okay! You now know that what should be included in your blog’s about page. Let’s see how you can write an “about page”.
How to Write Blog’s “About Page”?
I’ve researched many blog to figure out how to write a blog’s “About Page”. What I found best, I’m showing you that below.
You should maintain a sequence for writing “About page”. That means, what should be written first and what later. Please don’t break the sequence. I’ll show the sequence one after one.
You can write your blog’s “About page” just in plain text or if you want to show that in an entertaining way then you can create infographics.
The Sequence of Writing Blog’s “About Page”
1. Show the value to your reader
After welcoming your readers, show them what they will get from your blog.
Welcome to (your blog name). In this blog you’ll get practical tips, tutorials…..about (your topic).
You can list all the benefits as bullet points as I did.
Show your readers where they should go to get the benefits. Link your best articles or guides or resources in this section.
2. Who should read your blog?
After showing the benefits to your readers, describe who can be benefited from your blog. That is, who should read your blog. Be specific in this section. Imagine your target audiences – Who are you write for?
This blog is for them who want to be a better person by controlling their emotions.
This blog is for college students who want to be on top in the exam, etc.
3. Describe About Your Blog
Now your readers know that what they will get from your blog. They may want to know more about your blog.
Write about your blog here. How did you start your blog? Why did you start the blog? What is your mission? Where do you want to go? Describe everything about your blog in this section.
In this section you should show your readers how they can come back to your blog later. Insert subscription options. Link your blog’s Facebook page, Twitter account, linkedin account, Pinterest account and email opt-In from.
4. Write about you
It makes sense. After reading all the things about your blog, you readers may want to know about the man behind the blog.
So, write about you. What do you do in real life? Tell about your interest. Tell about your family. Be frank, be friendly, in this section.
Show your readers how they can connect with you. How they can contact you. Leave your email address here. Link your social profile, etc.
Oh! Don’t forget to insert a full size photo of yourself.
5. Show your readers where to go
After reading the “About page“, your reader may leave your blog if you don’t show them where to go.
In this section you should show them how they can start reading your blog. Insert your start page link here.
Again show them your resource page by inserting link of the pages. If you have any free or paid guide , include that links here. If you have any other blogs, link that here too. Your readers may be interests to read that.
At last Include your blog subscription options again at the bottom of your “about page“.
So, you’ve completed the writing of your blog’s about page. Now how to include that in your blog?
How to Show an “About Page” in Your Blog?
It is simple. Just open a new page in edit mode. Paste the text you’ve written in the blank page as you do for publishing post and save the page.
Now include the saved page in your blog’s main menu. That’s it.
Keep in mind that your blog’s about page is something which can fuel your blogging business. So take time to write that.
If you have any suggestions to write an “about page”, please share that in comment below…